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The Multi-Screen Marketing: An Investigation Into The Effec

 
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MessagePosté le: Lun 19 Juin - 00:19 (2017)    Sujet du message: The Multi-Screen Marketing: An Investigation Into The Effec Répondre en citant


The Multi-Screen Marketing: An investigation into the effectiveness of multi-screen advertising campaigns
by Daria Maria Kluczewska
rating: ( reviews)


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The effectiveness as a term was examined by academic researchers in the advertising field. However, the advancing form of the discipline implies that studies have been limited and number of major elements remain unsatisfactorily explored. The advertising generates data which examination could lead to improvement in the multi-screen marketing, and enable marketers to better understand and analyse results of specific campaigns. Mentioned issues are crucial components needed to develop and launch an effective digital campaign, however they stay underdeveloped. This book investigates the multi-screen marketing campaigns in order to examine their effectiveness in digital world. In-depth, individual interviews were conducted in order to gain detailed answers in relation to complex issues, representing the experts thinking process and logic. The purpose of this study is to indicate a number of contextual and conceptual insights into new digital advertising discipline and to investigate the effectiveness of multi-channel campaigns in order to deliver a point of reference for further studies to practitioners and scholars alike.


Details:
rank:
price: $39.00
bound: 76 pages
publisher: LAP LAMBERT Academic Publishing (April 14, 2017)
lang: English
asin:
isbn: 3330073942, 978-3330073944,
weight: 5.6 ounces (
filesize:




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Master of Science in Marketing....Getting in ...
campaign measurement capability across TV, Internet and mobile using a ..Different channels play different roles, both in terms of their
effectiveness and ...
Mar 15, 2013 ..
multiple screens into their media experience and who these consumers are, both.
Oct 9, 2014 ..
marketing spend more effective and to grow the industry as a whole.
Sep 4, 2013 ..
critical mass, but the marketing universe still has to fully adapt into ...
Aug 26, 2016 ......and
clean advertising aesthetic in order to succeed across screens.
UK users were most likely to investigate a
product online, while in Brazil they're more likely to share and socialiseMulti
-Screen panel of consumers who had access to TV, Internet and mobile ..The O2 campaign helped to
move viewers deeper into their branded experienceis imperative for marketers to integrate a multi-screen
strategy into their plansAt the same time, multiscreen advertising is changing, leading to yet more ..take
it up a notch by integrating key moments into your campaigns.
dives into multiscreen advertising by studying ads on TV, laptops/PCs, ..Brands can take advantage of shifting by using synergistic multiscreen
campaignsAdapting to the multi-screen landscape will be the major challenge for marketers
..experience will increase multi-screen ad
effectiveness.
Dec 10, 2013 ..at the
relationship between multi-screening and TV ad effectiveness and ...
Oct 31, 2013 ....Emphasizing the significance of multi-screen advertising campaigns, 48 .. 79c7fb41ad


Dylla ...
Niepubliczne Gimnazjum Nr 6: Aleksandra Kamionka, Daria SieczkaKluczewska Anna, 16.550, Olkusz, MAL,
D/K.
Edward SKRZYPCZAK, Alfred SUSKI, Barbara SZCZEPANSKA, Maria ....
Daria Kobierowskai projekt okładki:
Waldemar Węgrzyn, ilustracje: Daria Malicka; Wydawnictwo Od.Nowa ..
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